There have been many reports out there regarding Tag Management Systems as a solution to the pixel pollution problem and I, for one, am completely onboard. Having dealt with implementation and tag audits on both sides of the use-case, it’s very clear that a tag management system is the way to go.
It makes the entire tagging process more efficient by placing the responsibilities with the biggest stakeholders: the marketers. This is not to downplay the web team, by any means – I love them – but let’s be honest, there’s no passion there. They’re taking a pixel from some TXT file and copy/pasting it in the site’s code. Okay, so how passionate do you have to be to do that? That’s the most simple sample case, though.
