I am pleased to announce that I will be speaking with an esteemed list of panelists on the subject that is dear to e-storm’s hearts – analytics.
More precisely though, the panel is about “Marketers: Is the Metrics Meltdown Your Fault?”. Although analytics has been dear to our hearts here, it is clear that even today, analytics hasn’t lived up to its promise. We know from experience since implementing web site analytics, paid search, organic, display or social media analytics is not easy technically, organizationally and politically. Don’t even mention multichannel analytics and attribution!
This panel moderated by Jim Sterne, President of Target Marketing, Chairman of Web Analytics Association should be interesting as I think each panelist will come from different backgrounds and experiences on what is impeding marketers and agencies from implementing deep analytics that gets the maximum “juice” (read ROI).
Join me and thousands of marketers at OMMA Global. This year, you have no excuses, it’s FREE (for MediaPost members which is also FREE) – a bold move by the organizers. Read more »
This past weekend, I was at the first annual EDU Research Group conference in Phoenix, Arizona. Alongside me was Kendra Losee, Associate Vice Chancellor of the National University System (an e-storm client), and we led a workshop on social media in higher education titled “Walk Before You Run: What To Do Before Your University Embraces Social Media.” In just under an hour, we covered quite a few of the hot-button issues that educational institutions (and really all organizations) face in their challenge to develop a strong social media program for students, alumni and other stakeholders. You can check out the slides of our presentation below.
In addition to a full itinerary of great presentations on online marketing and social media in the education space, I was honored to meet Former Vice President Al Gore, Kodak CMO Jeffrey Hayzlett, and various thought leaders in higher education.
William Gaultier, CEO of e-storm & Former Vice President Al Gore at EDU Research Group 2010 Conference
As always, Al Gore delivered a great keynote, touching upon the role of change agents and how they have improved information delivery since the days of the Gutenberg Printing Press – notably how their early adoption of new technology continues to push the quality of education higher and higher.
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This weekend, I’ll be heading to Phoenix to deliver a workshop at the EDU Research Group (EDURG) Arizona Conference. It’s the first annual event for the EDURG, and it looks like it’s going to be a great time, considering the crowd and breadth of topics covered. Former Vice President Al Gore will be delivering the keynote, and one of the conference themes is using technology to improve education. This is especially relevant for us, as our workshop (“Walk Before You Run: What To Do Before Your University Embraces Social Media”) is aimed at helping attendees understand the prerequisites to any successful social media initiative. My long time partner and client, Kendra Losee, Associate Vice Chancellor of the National University System, will be co-presenting alongside myself.
Education marketing is an especially interesting (and important) area for us, as e-storm has been advising numerous clients in the higher education space for over a decade. That makes EDURG a great venue for us to share our best practices with some of the best known practitioners in the field. To date, most universities have taken a relatively disorganized approach to social media and online marketing in general. We’ll be addressing this by showing attendees why structure and planning can build a strong foundation in the area of staffing, content and measurement to better understand and engage in social media to the benefit of their organization and their stakeholders.
For those who won’t be attending the conference, I’ll likely be live tweeting from the event (follow me at @wgaultier), and we’ll be uploading the slides from our workshop sometime in the following weeks as well as offered it if you Text e-storm to 53137.
