Seems like every week there’s a new story about the “death” of ad networks. Yes, the increasing number of industry reports has given us reason to doubt the sector’s long-term viability, especially considering the tales of “cookie cutter” networks struggling to emerge intact from the recent economic recession. Yet, there seems to a silver lining as the ad networks are showing strong signs of a comeback, due mostly to a focus on efficient pricing and delivering new service offerings from continued investments in technology.
Comscore’s March 2010 report indicates that Microsoft Media Network increased their unique visitors by over 33% in the last year. Could anyone have predicted this in early 2009, at a time when sale forces were cold calling and knocking on marketers’ doors every day in a desperate attempt to hold onto their jobs?