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3 Proven Twitter Marketing Tips for Businesses

Most people who are involved personally or professionally online have heard about Twitter, the universally popular microblogging service, and understand the different ways to tweet and share information. There are countless blogs, tutorials and tips on how to use the service.

However, when it comes to successfully sharing and using Twitter for business marketing – the information becomes much harder to find. Lots of clients and prospects here at e-storm often ask us questions like: When is the best time to tweet? How do we get more ReTweets? How do we get more clicks from our tweets?

Using industry best practices and evidence from proven studies and our own experiences with clients, read on to learn how to optimize your Twitter campaign for business success. Read more »

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Make Your 30 Seconds Count: 6 Do’s and Don’ts of Digital Video Advertising

In 2012, Digital Video Advertising (DVA) is coming to a screen near you… at a higher saturation and in increasingly varied formats than ever before. What is causing this proliferation you ask? Marketers are increasingly seeing the advantage of the engagement opportunities offered by online video. Additionally, DVA guarantees certain levels of reach, frequency, demographic and lifestyle audience targeting that is unattainable with traditional TV buys.

Forecasters predict that DVA spending will increase by 25% in the next 12 months, accounting for 24% of the total online ad budget. So what are you waiting for? Get started on your DVA strategy with the help of these 6 DO’s and DON’Ts of an effective digital video advertising campaign. Read more »

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Google’s improved social SERPs: what does it means for advertisers?

Earlier today Google announced their new and improved social search results. As an avid Google+ (and pretty much all things Google) fan, I was excited about the news. Naturally, I spent the first hour of my day reading the coverage on all of the blogs. But as I read through story after story explaining all of the new features in the search results, I began to wonder…

What impact will this have on advertisers?

Businesses large and small depend on Google’s search results to drive revenue, and even the slightest changes to the result pages can have a huge affect on SEO and PPC campaigns. In between sips of my raspberry mocha, I came up with the following thoughts on what impact the new SERPs might have on advertisers. Read more »

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Five tips for keeping agency clients happy and projects on time

What is the number one thing engrained into anyone working in client services at a digital agency or consultancy?

Your client is your number one priority!

We want our clients to feel like they are our only client, the only one we service, care about and deliver for. Read more »

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Social Commerce Potential in Asia

Back in April 2011, Forrester Research declared that the “ability of the social network to drive revenue for e-commerce businesses continues to remain elusive.”

Indeed, Forrester has placed paid search as the most effective channel while social as among the weakest.

Forrester Research social media networks

Yet, when we identify user behavior and attitude on a global factor, we find great opportunities in social commerce coming to focus in the emerging markets in Asia, Africa and Latin America. Read more »

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About e-storm

e-storm International is an interactive marketing and advertising agency that delivers the best possible experience for the consumer. With a focus on Strategy, Marketing Research, Custom Training and Implementation Services (Interactive Advertising, SEO, SEM, Social Media Marketing), we provide smart thinking and smart strategies to more than 100 organizations. It's in-depth research and seasoned experience,....
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