Just two years ago, the main discussion about the Indonesian e-commerce scene was focused on blogshops, which were mostly mom-and-pop shops uploading photos of their wares on Facebook or Blogspot. Transactions were handled offline, with customers SMSing their bank transfer IDs to shop owners to confirm purchases.
Indonesia has come a long way since then.
The rising of the middle class and growing acceptance of credit cards have driven that change. The Indonesian Middle Class is growing, becoming more confident, and keen for travel to nearby countries like Singapore. Indeed, by November 2013, the Jakarta-Singapore route will be the second busiest international route, surpassing New York-London and Hong Kong-Shanghai.