Woohoo! The 2010 Inc. 5000 list came out today and we’re very excited to announce that e-storm has placed in the esteemed list for the third year straight, with our highest ranking yet! This comes after several great wins earlier this year, including the ICIC 100 list (which we’ve placed on two years straight) and a few great industry recognition opportunities, such as leading two great panels at the upcoming DMA 2010 Annual Conference.
For those unfamiliar to the Inc 5000, it’s an annual review of the nation’s fastest-growing privately-held independent companies. Check out our press release, or visit the official Inc 5000 website for more information.
This is yet another indication of e-storm’s strong growth, and we look forward to placing in the Inc 500 next year! And as always, we’ve got more announcements coming down the pike. Subscribe to our newsletter and be in the know before everyone else!
Today in the music industry, a bellwether is sound as Warner Music Group has reported $55 million in net loss for Q3 of 2010. Their reason? “Because of the Internet.”
“Warner Music Group reported…a further double-digit drop in sales as further business was lost to the Internet, resulting in a net loss of 55 million dollars for the third quarter. A year earlier the net loss was 37 million dollars…analysts noted the trend of declining compact disc sales in a market in which consumers are increasingly downloading the music they want from the Internet.”
Q: So what’s the prognosis for the music industry? Read more »
“Online ads will top $100 billion by 2015 while continuing to outpace traditional advertising revenue,” is the gist of one report issued last month by Magna Global, IPG’s Mediabrands’ global forecasting and analysis division. This sort of sentiment has been pretty common among online marketers over the past few years, with anecdotes such as “Marketers spend more on Internet ads, as they look to engage [their] audience, plus get fuller measurement and targeting” reinforcing the behavioral mindset that traditional ads are on the way out.
This is fantastic, positive news for both online publishers and advertisers! However, the reality is that display engagement rates continue to decline as users become “accustomed” to online ads, i.e. ignoring them. This trend has already started pushing marketers toward more intrusive ads such as video, non-standard rich media and social marketing. And suffice to say, success rates for social marketing are still difficult to evaluate. Read more »
Woohoo! The 2010 Inc. 5000 list came out today and we’re very excited to announce that e-storm has placed in the esteemed list for the third year straight, with our highest ranking yet! This comes after several great wins earlier this year, including the ICIC 100 list (which we’ve placed on two years straight) and a few great industry recognition opportunities, such as leading two great panels at the upcoming DMA 2010 Annual Conference.