“…and best marketing I’ve seen in a long time”
Wow, we are blushing….Amanda Vega, thanks for the kudos. Kudos also goes to the UGOBE team, and SHIFT communications for working hard in ensuring that Pleo is getting the right attention, that Pleo fans are being communicated to, and that it’s launch and beyond is a success. We thank you for the kudos. OK, back [...]
Cyber Monday — will you be negatively affected by employees shopping online?
According to a job placement firm out of Chicago, Challenger Gray & Christmas (interesting name given the time of year), employers could lose a total of $488 million in productivity today. This estimate is based on 68.6 million employees spending 12 minutes at work buying holiday gifts online. Thankfully, this consulting firm is not completely [...]
Advertise on Social Media Now – It’s easy, finally!
We had the pleasure to recently review and evaluate the new product (still in Beta) from BuzzLogic called BuzzLogic AdTargeting. Wow, what a great product. If you are a company like many of our clients that wants to advertise on blogs, yet have no idea about the results, don’t want to risk, don’t have the [...]
e-storm Mention in WSJ – Counting More Than Clicks
Wall Street Journal — October 24, 2007 — By EMILY STEEL, Wall Street Journal As online advertising matures, so does the job of measuring results When marketers first started advertising on the Internet about a dozen years ago, the Web was heralded as the Holy Grail of efficient marketing. Unlike television commercials or print ads, [...]
