We were very pleased to see that OneUpWeb, an integrated marketing firm, created a report on “Secrets of Social Media Marketing – How 2007 Hot Holiday Products are Marketed Online” which identified our efforts with our partner Crimson Consulting and our client UGOBE for the promotion of Pleo online. We have spent numerous hours strategizing on the best ways to connect with Pleo fans, help them understand how Pleo is being developed and all the challenges that it has brought. We thank Lisa Wehr and her team for writing a great report on social media marketing and comparing the marketing of Pleo to that of iPod Touch, WebKinz and many leading companies.
About the author
CEO, co-founder
William advises clients (e.g. ABC Family, ACS, Bank of America, Behr paints, Ebates, Hewlett-Packard, Microsoft, Fair Isaac, National University, Maporama, Pleo, Plantronics, Leading Hotels of the World, Shogakukan, Sutter Home Wineries, Wells Fargo Bank) on market research and interactive marketing initiatives in North America, Europe, and Asia. He has 18 years experience as a consultant and corporate executive, with in-depth knowledge of interactive marketing in the business-to-business, business-to-consumer, and international sectors.
Before starting e-Storm, William created an interactive marketing practice for The Hoffman Agency, a global communications firm with offices throughout the U.S, Europe, and Asia. William's background also includes experience at White+Company, a BBDO company, Thomson Multimedia in Singapore and Northern Trust Bank in Chicago, Illinois.
He has lead internet marketing strategies for companies such as Affiliated Computer Services, Allstate, Bank of America, Coca-Cola Company, IKON Office Solutions, Karen Neuburger, Microsoft, National Semiconductor, National University, NetGear, The Ford Foundation, The Limited, The MacArthur Foundation, think3, Travelpod, Victoria's Secret, Wells Fargo Bank.
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