We had the pleasure to recently review and evaluate the new product (still in Beta) from BuzzLogic called BuzzLogic AdTargeting. Wow, what a great product.
If you are a company like many of our clients that wants to advertise on blogs, yet have no idea about the results, don’t want to risk, don’t have the time to research which blogs to advertise on, search no more.
BuzzLogic’s ad targeting product allows you to run a search on the top influential bloggers for your industry (Say you are TravelPod (an old client of ours) your top 50-100 influencer blogs/social media sites could include About.com’s Europe section , ReadWriteWeb, Kattie Fehrenbacher from GigaOm, Emily Chang’s eHub – all of whom have written about travel and travel start ups ). From there, you can select the sites (that offer Google Ads now, but I am sure they will add ad networks such as Blog Ads, Text Ad Link, Ad Brite, etc. more later) on which you want to place a Text Ad or Visual Ad. You create the ad. Then you launch.
Now not only this takes the work out of figuring out which blogs to place your ads on since the tool identifies for you, the influential bloggers that have covered your product/service (or competitors’ product), but it also brings forward two strong things in BuzzLogic’s favor:
- Through the development work they have done with Google, they are able to allow us agencies and advertisers to do site targeting on sites that usually you can not target through Google’s content network (I am not talking about site targeting here, we are talking about being able to target sites in the “content network” of Google)
- Because you are placing ads on blogs that have covered your product or service (or competitors), your ads on such sites are VERY relevant, and therefore will perform that much better because your ads are going to be VERY relevant to your target audiences.
We are launching a few test campaigns and am sure we will see great results.
Congrats to BuzzLogic for being innovative.
About the author
CEO, co-founder
William advises clients (e.g. ABC Family, ACS, Bank of America, Behr paints, Ebates, Hewlett-Packard, Microsoft, Fair Isaac, National University, Maporama, Pleo, Plantronics, Leading Hotels of the World, Shogakukan, Sutter Home Wineries, Wells Fargo Bank) on market research and interactive marketing initiatives in North America, Europe, and Asia. He has 18 years experience as a consultant and corporate executive, with in-depth knowledge of interactive marketing in the business-to-business, business-to-consumer, and international sectors.
Before starting e-Storm, William created an interactive marketing practice for The Hoffman Agency, a global communications firm with offices throughout the U.S, Europe, and Asia. William's background also includes experience at White+Company, a BBDO company, Thomson Multimedia in Singapore and Northern Trust Bank in Chicago, Illinois.
He has lead internet marketing strategies for companies such as Affiliated Computer Services, Allstate, Bank of America, Coca-Cola Company, IKON Office Solutions, Karen Neuburger, Microsoft, National Semiconductor, National University, NetGear, The Ford Foundation, The Limited, The MacArthur Foundation, think3, Travelpod, Victoria's Secret, Wells Fargo Bank.
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