San Francisco, USA — March 22, 2008 —
SAN FRANCISCO, March 22, 2008 – William Gaultier, CEO of e-storm, today wrote an in-depth blog entry on what companies can do to capitalize on social media trends and marketing practices.
Speaking from experience with companies such as Wells Fargo Bank, Bank of America, Pleo, Plantronics and many others, Gaultier provides a methodology for companies on how to capitalize on social media. His advice to companies; start now or you will loose out to your competitors who are actively engaging into two way conversations with customers, prospects and partners.
“It’s actually amazing how many companies we work with who are scared about social media” Gaultier mentioned “the good news is that they don’t need to be, companies can leverage social media analytics tools to peak into conversations at the very least, and then engage with their customers”
Gaultier provides details on the following methodology:
- Phase I – Review, evaluate and select a buzz audit tool/social media metric tool
- Phase II – Analyze trends, news, negative, positive, top influential bloggers, forum leaders
- Phase III – Observe and Report, Observe and Ask Questions, Proactively Participate in the Conversations, Proactively participate and engage them into your company
“The power of social media is not in creating widgets, Facebook profiles and all the gizmos that you hear about in the media” Gaultier added “but really in opening your doors, listening, interacting and getting real feedback on marketing, promotions, products, pricing – that’s easier for companies to do then they think” Gaultier concluded.
To read more about this methodology, please visit:
Afraid of social media marketing?
About e-storm International
Established in 1998, e-storm International is an interactive marketing agency, offering interactive marketing and advertising services to clients worldwide. e-storm International’s clientele includes business-to business and business-to-consumer companies that specialize in technology, finance, education, travel, healthcare and many other industries. Headquartered in San Francisco, USA, e-storm International has offices in Canada, Europe and Asia. An accomplished team of national and international marketers, researchers, media planners, designers & copywriters, technical specialists, and search engine specialists, with their collective experiences help clients achieve the desired sales and marketing results.
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