There has been a lot of talks about what experts, self proclaimed ones, technology and solutions providers can deliver in terms of social media – but we felt that organizations were under represented and would benefit from a “buyer’s guide” rather than a “sellers guide”.
I am pleased to announce that AdHocNium and Social Media Club’s co-founder Chris Heuer, and I have been approved to speak at Web 2.0 about a Social Media Buyer’s Guide.
Actually we are not really “speaking” per say since in the spirit of Web 2.0, Chris, Social Media Club, and e-storm are embarking in an exercise of pure social media.
How?
We could develop a social media buyer’s guide by interviewing companies we already know, and compile results and present them at the show. But that’s so Web 1.0….;-) and not get nearly as much data/insights as we could.
So in the spirit of Web 2.0, we have developed a series of open ended questions as well as defined questions (i.e survey) and are planning on using the following channels to seek feedback from organizations, technology vendors, solutions providers:
- Twitter – @wgaultier @socialmediaclub @chrisheuer @danielriveong will be reaching out to our respective contacts
- Social Media Club – Chris and his team will be sending an email newsletter requesting feedback
- Social Media Club with e-storm will be hosting a call in show soon where the three groups of professionals (organizations, technology vendors, solutions providers) above will be invited to call in to provide insights into what organizations should be buying, how, and what to watch out for
- e-storm’s staff will be interviewing his current, past and prospective clients to gather their feedback on this guide.
From there, we will be developing a survey which will be launched in a week or two.
We will unveil the results of this research at Web 2.0 during the session on Friday, 04/03/2009.
So please join the conversation, by editing the wiki at Social Media Club on the Social Media Buyer’s Guide – once we get a lot of insights and have completed the survey – we will launch the survey to gather statistically relevant (and accurate information) soon after.
About the author
CEO, co-founder
William advises clients (e.g. ABC Family, ACS, Bank of America, Behr paints, Ebates, Hewlett-Packard, Microsoft, Fair Isaac, National University, Maporama, Pleo, Plantronics, Leading Hotels of the World, Shogakukan, Sutter Home Wineries, Wells Fargo Bank) on market research and interactive marketing initiatives in North America, Europe, and Asia. He has 18 years experience as a consultant and corporate executive, with in-depth knowledge of interactive marketing in the business-to-business, business-to-consumer, and international sectors.
Before starting e-Storm, William created an interactive marketing practice for The Hoffman Agency, a global communications firm with offices throughout the U.S, Europe, and Asia. William's background also includes experience at White+Company, a BBDO company, Thomson Multimedia in Singapore and Northern Trust Bank in Chicago, Illinois.
He has lead internet marketing strategies for companies such as Affiliated Computer Services, Allstate, Bank of America, Coca-Cola Company, IKON Office Solutions, Karen Neuburger, Microsoft, National Semiconductor, National University, NetGear, The Ford Foundation, The Limited, The MacArthur Foundation, think3, Travelpod, Victoria's Secret, Wells Fargo Bank.
Want to know more?
Facebook
follow wgaultier at http://twitter.com
- More at
Related posts:
- e-storm Mention in e-Commerce Times – Where There’s a Web, There’s a Way: A Business Guide to Getting Social
- Afraid of Social Media Marketing? Don’t be, dive in now – your organization will benefit
- Staffing of Social Media – A Few Tips
- Best Practices for Social Media Marketing for Holiday Season 07
- Intuit’s Leaked Letter to Mint.com: A Lesson in Social Media Reputation Management
