Web 2.0 Expo is fast approaching, and as mentioned in previous blog posts, we are getting some great data from all the research that Social media club and us have unearthed from the podcasts and surveys.
As you know, the purpose of the survey, research is to unearth how corporate buyers are purchasing technology, services and advertising from providers and implementing social media within their organizations.
Below is a sneak peak from participants. These are questions that corporate/organizational buyers should ask of their social media partners:
- What does the technology accomplish that can’t be accomplished without it?
- How secure will our info be?
- How will you help me achieve my business objectives?
- How will you measure the results you have promised?
- Can you explain why you are on each of these platforms and what is your strategy for engaging with others on each platform?
- Can I see your case studies? Have you performed these services for more than yourself and one other client?
- Can you provide references?
- Is it robust?
- Will it deliver my requirements?
- Do we own the data?
- How accurate is the reporting?
- Will it let me have two way conversations?
- Our goal for this project is X. How does your service/technology help us achieve that goal?
- How sophisticated is your analytics package and what makes it unique?
- What do you like about our current infrastructure?
- What do we need to improve in order to be better positioned?
- What technology is relevant to our situation and what do we need to do in order to leverage it?
- How are you going to manage my brand’s good name?
- How popular is the site?
- How easy is it for people to respond to posts?
- How easy is it to manage?
- When would you NOT recommend this?
- What is your SLA?
- How stable is your operation?
- What needs does your tool/service specifically meet?
- What training will my users require to be able to use this effectively?
- Do you have business consulting experience?
- Have you established alliances with market leaders in the social media arena?
- How long have you, as a company, been involved in social media?
- What have been your biggest hurdles/what have you learned from them?
- What is your niche/specialty?
- What do you know about MY audience in terms of tech savvy, resources and current trends?
- What can they do to bring value to your customers?
- What will we do if this doesn’t work?
- How do you use social media in your everyday personal or professional life?
- How are you different than the free alternatives to your service, and why should I pay for your service?
- Is your product or service’s use case or value proposition clear enough that I can explain it to others in my organization and they will immediately see the same value that I do?
Please go read the rest of the article on Social Media Club’s blog.
Hope to see you at Web 2.0 Expo on Friday or before.
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About the author
CEO, co-founder
William advises clients (e.g. ABC Family, ACS, Bank of America, Behr paints, Ebates, Hewlett-Packard, Microsoft, Fair Isaac, National University, Maporama, Pleo, Plantronics, Leading Hotels of the World, Shogakukan, Sutter Home Wineries, Wells Fargo Bank) on market research and interactive marketing initiatives in North America, Europe, and Asia. He has 18 years experience as a consultant and corporate executive, with in-depth knowledge of interactive marketing in the business-to-business, business-to-consumer, and international sectors.
Before starting e-Storm, William created an interactive marketing practice for The Hoffman Agency, a global communications firm with offices throughout the U.S, Europe, and Asia. William's background also includes experience at White+Company, a BBDO company, Thomson Multimedia in Singapore and Northern Trust Bank in Chicago, Illinois.
He has lead internet marketing strategies for companies such as Affiliated Computer Services, Allstate, Bank of America, Coca-Cola Company, IKON Office Solutions, Karen Neuburger, Microsoft, National Semiconductor, National University, NetGear, The Ford Foundation, The Limited, The MacArthur Foundation, think3, Travelpod, Victoria's Secret, Wells Fargo Bank.
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Related posts:
- Social Media Buyer’s Guide – We want your help
- Social Media Buyer’s Guide – Podcasts, survey research
- e-storm Mention in e-Commerce Times – Where There’s a Web, There’s a Way: A Business Guide to Getting Social
- Staffing of Social Media – A Few Tips
- Advertise on Social Media Now – It’s easy, finally!
