Integrated Campaigns Worth Overcoming Hurdles
Image via CrunchBase Just read an interesting article that is dear to my heart – integrated campaigns. I am still shocked to see that there are such resistance and frankly ignorance on the part of some marketers in corporations and agencies about the benefit of multi-channel/integrated marketing. In this article by Jon Lafayette 0f TV [...]
SF Agency Discusses How the Convergence Of Search And Social Media Can Help Smart Companies Thrive In The Current Economy
San Francisco, USA — April 7, 2009 — If brands talk, customers talk louder. Companies looking to have an impact in 2009 and beyond must start shifting focus from traditional marketing and advertising to integrated interactive marketing and social media strategies. Attributing an increase or decrease in sales volume to the millions spent on recent [...]
Social Media Buyer’s Guide – Initial Findings Released
As mentioned in previous blog entries, Chris Heuer of Social Media Club and I had the pleasure to host Jeanette Gibson of Cisco, Isabelle Christensen of REC Solar, and Mike Walsh of a Fortune 50. We presented the following presentation as the foundation for the panel at Web 2.0 Social Media Buyers Guide Preview View [...]
April 3rd panel session to provide insight into social media buying trends and expectations for 2009 and beyond
San Francisco, USA — April 3, 2009 — Today at the Web 2.0 Expo in San Francisco, William Gaultier of e-storm and Chris Heuer of AdHocnium will showcase findings from the first annual Social Media Buyers Guide, a comprehensive survey and series of radio talk shows providing insight into the spending habits and best practices [...]
e-storm to Develop Integrated Campaign to Create Awareness for roundpeg’s Upcoming Website Launch
San Francisco, USA — April 3, 2009 — e-storm International, a global interactive marketing and advertising agency, today announced it has partnered with roundpeg, Inc. to help the leading internet engineering and training service provider develop an engaging search marketing strategy and implementation program. e-storm will combine its expertise in the areas of search placement [...]
