Integrated Campaigns Worth Overcoming Hurdles
Image via CrunchBase
Just read an interesting article that is dear to my heart – integrated campaigns.
I am still shocked to see that there are such resistance and frankly ignorance on the part of some marketers in corporations and agencies about the benefit of multi-channel/integrated marketing.
In this article by Jon Lafayette 0f TV Week, he mentions:
An [...]
SF Agency Discusses How the Convergence Of Search And Social Media Can Help Smart Companies Thrive In The Current Economy
San Francisco, USA — April 7, 2009 — If brands talk, customers talk louder. Companies looking to have an impact in 2009 and beyond must start shifting focus from traditional marketing and advertising to integrated interactive marketing and social media strategies. Attributing an increase or decrease in sales volume to the millions spent on recent [...]
Social Media Buyer’s Guide – Initial Findings Released
As mentioned in previous blog entries, Chris Heuer of Social Media Club and I had the pleasure to host Jeanette Gibson of Cisco, Isabelle Christensen of REC Solar, and Mike Walsh of a Fortune 50.
We presented the following presentation as the foundation for the panel at Web 2.0
Social Media Buyers Guide Preview
View more presentations from [...]