San Francisco, USA — April 3, 2009 — Today at the Web 2.0 Expo in San Francisco, William Gaultier of e-storm and Chris Heuer of AdHocnium will showcase findings from the first annual Social Media Buyers Guide, a comprehensive survey and series of radio talk shows providing insight into the spending habits and best practices in social media, based on the participation of several dozen marketing executives at leading brands such as PBS, Fujitsu, and Intel.
Among the topics addressed in the survey include: expectations of, and support from, senior leadership toward social media in overall corporate strategy; established metrics for measuring ROI on social media programs; most perceived effective social media platforms; and best practices for long-term planning and growth using technologies such as wikis, microblogs and social media analytics.
“The results of this survey are more surprising than they are predictable,” says William Gaultier, CEO and co-founder of e-storm. “In asking participants about whether their company had an annual budget for social media, nearly half (47.7%) indicated they did. However, nearly 75% responded that there was not a dedicated line-item in their marketing budget for social media. Clearly, many brands perceive that social media still has a ways to go before maturing into a strategic commitment.”
“Given the scope of these answers, if we were to compare the current adoption of social media technologies in Web 2.0 to that of emerging web technologies during the first dotcom boom, FY2009 puts us on par to FY1997 in terms of spending,” said Chris Heuer, founder of AdHocnium. “This indicates that overall investment in social media may still be poised for significant growth over the next few years.”
In addition to showcasing their findings at the panel session titled “Social Media Buyer’s Guide” on Friday, April 3rd at 2:40pm in Moscone Center West, both Gaultier and Heuer hosted a Birds of a Feather (BOF) session on Wednesday, April 1st at 8:00pm in the San Francisco Marriott. This informal session provided attendees of the Web 2.0 Expo an opportunity to preview the findings of the Buyer’s Guide, while sharing their experiences and successes in social media with other corporate marketing executives and practitioners.
About e-storm International
e-storm International, headquartered in San Francisco, with offices in Asia and Europe is a strategy-driven online marketing & advertising services firm whose close relationships with clients are built on generating ROI results. With a focus on Strategy, Marketing Research, Custom Training and Implementation Services (Interactive Advertising, SEO, SEM, Social Media Marketing), e-storm has been providing smart thinking and smart strategies to more than 100 business-to-business (B2B) and business-to-consumer (B2C) organizations in technology, finance, education and travel, such as Hanley Wood, National University, National Polytechnic College of Science, SelectQuote, Mocana, Behr, Microsoft, Wells Fargo, Bank of America. Visit www.e-storm.com or call 1-415-352-1200.
About AdHocnium
AdHocnium is an ad-hoc agency of creative catalysts producing social chemistry between globally focused companies and the markets they serve. We build teams for our client’s specific needs, bringing together some of the best and brightest people from all around the world. Our talented network includes leaders in their fields, primarily communications and technology, with invaluable insights on integrated marketing, public relations, branding, technology, social media and Web 2.0. For more information, visit www.adhocnium.com.
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