Social Media Marketing

Social Media Buyer’s Guide – Initial Findings Released

As mentioned in previous blog entries, Chris Heuer of Social Media Club and I had the pleasure to host Jeanette Gibson of Cisco, Isabelle Christensen of REC Solar, and Mike Walsh of a Fortune 50.

We presented the following presentation as the foundation for the panel at Web 2.0

Otherwise, here are some fun pictures from the panel.

Last, as we mentioned during the panel, we will be releasing all the findings from the podcasts, panel and survey a little later in the month at www.socialmediabuyersguide.com. If you can’t wait and want to dig in to analyzing, do check out the Wiki that Social Media Club created here.

What are the top issues you face in adopting social media within your organization? Please chime in and we can integrate your issues into the findings of the research.

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About the author

William Gaultier CEO, co-founder William advises clients (e.g. ABC Family, ACS, Bank of America, Behr paints, Ebates, Hewlett-Packard, Microsoft, Fair Isaac, National University, Maporama, Pleo, Plantronics, Leading Hotels of the World, Shogakukan, Sutter Home Wineries, Wells Fargo Bank) on market research and interactive marketing initiatives in North America, Europe, and Asia. He has 18 years experience as a consultant and corporate executive, with in-depth knowledge of interactive marketing in the business-to-business, business-to-consumer, and international sectors. Before starting e-Storm, William created an interactive marketing practice for The Hoffman Agency, a global communications firm with offices throughout the U.S, Europe, and Asia. William's background also includes experience at White+Company, a BBDO company, Thomson Multimedia in Singapore and Northern Trust Bank in Chicago, Illinois. He has lead internet marketing strategies for companies such as Affiliated Computer Services, Allstate, Bank of America, Coca-Cola Company, IKON Office Solutions, Karen Neuburger, Microsoft, National Semiconductor, National University, NetGear, The Ford Foundation, The Limited, The MacArthur Foundation, think3, Travelpod, Victoria's Secret, Wells Fargo Bank. Want to know more? Facebook follow wgaultier at http://twitter.com

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Related posts:

  1. Social Media Buyers Guide Ver 1.0 Sneak Peak
  2. Social Media Buyer’s Guide – We want your help
  3. Social Media Buyer’s Guide – Podcasts, survey research
  4. Most Admired Companies for Social Media
  5. Afraid of social media marketing? Don’t worry most companies are

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About e-storm

e-storm International is an interactive marketing and advertising agency that delivers the best possible experience for the consumer. With a focus on Strategy, Marketing Research, Custom Training and Implementation Services (Interactive Advertising, SEO, SEM, Social Media Marketing), we provide smart thinking and smart strategies to more than 100 organizations. It's in-depth research and seasoned experience,....
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