Annual study of over 5,000 companies showcases e-storm as one of the nation’s fastest growing companies
San Francisco, USA — May 27, 2009 — e-storm International, a leading San Francisco-based global interactive marketing and advertising agency, was last Thursday recognized by the Initiative for a Competitive Inner City (ICIC) in its 11th annual Inner City 100 list. Based on a study of over 5,000 companies that were analyzed on several variables [...]
Metric Madness – Dangerous Thinking?
Al Ries’ recent May 4 article in Advertising Age titled “Metric Madness” is, to put it lightly, dangerous thinking. I do not disagree with the idea of running a marketing program, let alone a company or brand, by numbers alone. That is dangerous thinking also. But to run it solely on intuition, or to even [...]
