A More …Perfect Union? – An Open letter to Microsoft and Yahoo! (or “The Search Marketer’s 12 Days of Christmas in July”)
Ms. Bartz, Mr. Ballmer,
Congratulations are in order! We know you’ve been talking about it for some time now, but you’ve finally decided to take the plunge. Mazel tov, salut, slainte and all that. Come on now, it was no secret – we knew you were going out, we heard the rumors, we saw all the [...]
Engagement Optimization 101 – There’s a Light at The End of The Funnel
I’m sure a lot of companies and SEM managers out there have faced these similar situations with their search marketing campaigns:
You’ve upped your bids and maxed out your daily budget caps
You’re seeing high click through rates for your keywords and ad copy
Your analytics dashboard is reporting more than 75% bounce rate
Your conversions are [...]