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	<title>Comments on: Analyzing the Impact of Multichannel Marketing: A Case Study Told in Four Conversations</title>
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	<link>http://www.e-storm.com/2009/09/analyzing-the-impact-of-multichannel-marketing-a-case-study-told-in-four-conversations/</link>
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		<title>By: Multichannel Marketing: Public Relations&#8217; Impact on PPC &#187; e-storm international - Strategy-driven online marketing &#38; advertising</title>
		<link>http://www.e-storm.com/2009/09/analyzing-the-impact-of-multichannel-marketing-a-case-study-told-in-four-conversations/comment-page-1/#comment-951</link>
		<dc:creator>Multichannel Marketing: Public Relations&#8217; Impact on PPC &#187; e-storm international - Strategy-driven online marketing &#38; advertising</dc:creator>
		<pubDate>Thu, 21 Jan 2010 11:17:30 +0000</pubDate>
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		<description>[...] Conversation 1: Introduction &#8211; Why a Multichannel View? Conversation 2: Pay-per-Click vs. Display Conversation 3: Pay-per-Click vs. Broadcast (TV/Radio) [...]</description>
		<content:encoded><![CDATA[<p>[...] Conversation 1: Introduction &#8211; Why a Multichannel View? Conversation 2: Pay-per-Click vs. Display Conversation 3: Pay-per-Click vs. Broadcast (TV/Radio) [...]</p>
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		<title>By: Multichannel Marketing: Analyzing the Impact of PPC &#38; Display on One Another &#187; e-storm international - Strategy-driven online marketing &#38; advertising</title>
		<link>http://www.e-storm.com/2009/09/analyzing-the-impact-of-multichannel-marketing-a-case-study-told-in-four-conversations/comment-page-1/#comment-274</link>
		<dc:creator>Multichannel Marketing: Analyzing the Impact of PPC &#38; Display on One Another &#187; e-storm international - Strategy-driven online marketing &#38; advertising</dc:creator>
		<pubDate>Sat, 05 Dec 2009 08:26:28 +0000</pubDate>
		<guid isPermaLink="false">http://www.e-storm.com/?p=617#comment-274</guid>
		<description>[...] Display on One Another   Written by Antony Ho on November 2, 2009 &#8212; Leave a Comment     As indicated in my last post, we analyzed four “conversations” between our client and their customers across several offline [...]</description>
		<content:encoded><![CDATA[<p>[...] Display on One Another   Written by Antony Ho on November 2, 2009 &mdash; Leave a Comment     As indicated in my last post, we analyzed four “conversations” between our client and their customers across several offline [...]</p>
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		<title>By: Multichannel Marketing: Analyzing the Impact of PPC &#38; Display on One Another &#187; e-storm international - Strategy-driven online marketing &#38; advertising</title>
		<link>http://www.e-storm.com/2009/09/analyzing-the-impact-of-multichannel-marketing-a-case-study-told-in-four-conversations/comment-page-1/#comment-264</link>
		<dc:creator>Multichannel Marketing: Analyzing the Impact of PPC &#38; Display on One Another &#187; e-storm international - Strategy-driven online marketing &#38; advertising</dc:creator>
		<pubDate>Thu, 26 Nov 2009 01:55:56 +0000</pubDate>
		<guid isPermaLink="false">http://www.e-storm.com/?p=617#comment-264</guid>
		<description>[...] on One Another   Written by William Gaultier on November 2, 2009 &#8212; Leave a Comment     As indicated in my last post, we analyzed four “conversations” between our client and their customers across several offline [...]</description>
		<content:encoded><![CDATA[<p>[...] on One Another   Written by William Gaultier on November 2, 2009 &mdash; Leave a Comment     As indicated in my last post, we analyzed four “conversations” between our client and their customers across several offline [...]</p>
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