Archives: November, 2009

Multichannel Marketing: Analyzing the Impact of PPC & Display on One Another

Written by Antony Ho on November 2, 2009 — 3 Comments

As indicated in my last post, we analyzed four “conversations” between our client and their customers across several offline and online channels, notably: display ads; television; radio; and organic PR. We applied a multichannel “lens” by looking at these channels via pay-per-click (PPC) conversions. The purpose of our project was to further prove that no [...]

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Posted in Methodology, Multi-Channel Analytics

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e-storm International is an interactive marketing and advertising agency that delivers the best possible experience for the consumer. With a focus on Strategy, Marketing Research, Custom Training and Implementation Services (Interactive Advertising, SEO, SEM, Social Media Marketing), we provide smart thinking and smart strategies to more than 100 organizations. It's in-depth research and seasoned experience,....
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