http://www.e-storm.com/2009/11/multichannel-marketing-analyzing-the-impact-of-ppc-display-on-one-another/ Mon, 30 Jan 2012 19:49:25 +0000 hourly 1 http://www.e-storm.com/2009/11/multichannel-marketing-analyzing-the-impact-of-ppc-display-on-one-another/comment-page-1/#comment-952 Multichannel Marketing: Public Relations’ Impact on PPC » e-storm international - Strategy-driven online marketing & advertising Thu, 21 Jan 2010 11:19:22 +0000 http://www.e-storm.com/?p=729#comment-952 [...] 1: Introduction – Why a Multichannel View? Conversation 2: Pay-per-Click vs. Display Conversation 3: Pay-per-Click vs. Broadcast [...] [...] 1: Introduction – Why a Multichannel View? Conversation 2: Pay-per-Click vs. Display Conversation 3: Pay-per-Click vs. Broadcast [...]

]]> http://www.e-storm.com/2009/11/multichannel-marketing-analyzing-the-impact-of-ppc-display-on-one-another/comment-page-1/#comment-306 Multichannel Marketing: PPC vs TV, and PPC vs Radio » e-storm international - Strategy-driven online marketing & advertising Tue, 08 Dec 2009 17:53:28 +0000 http://www.e-storm.com/?p=729#comment-306 [...] vs Radio Written by Antony Ho on December 4, 2009 — Leave a Comment Following up on our last post, we’ll now apply the multichannel lens to our client’s pay-per-click (PPC) program [...] [...] vs Radio Written by Antony Ho on December 4, 2009 — Leave a Comment Following up on our last post, we’ll now apply the multichannel lens to our client’s pay-per-click (PPC) program [...]

]]> http://www.e-storm.com/2009/11/multichannel-marketing-analyzing-the-impact-of-ppc-display-on-one-another/comment-page-1/#comment-272 Analyzing the Impact of Multichannel Marketing: A Case Study Told in Four Conversations » e-storm international - Strategy-driven online marketing & advertising Sat, 05 Dec 2009 07:39:11 +0000 http://www.e-storm.com/?p=729#comment-272 [...] By correlating their customers’ responses across every medium, we recommended new strategies and tactics to the client that would inform more intelligent budget allocations and dynamic customer messaging. Over the next two weeks, I’ll blog about four “conversations” that took place between customer and brand by means of PPC versus display, television, radio and other organic PR. [...] [...] By correlating their customers’ responses across every medium, we recommended new strategies and tactics to the client that would inform more intelligent budget allocations and dynamic customer messaging. Over the next two weeks, I’ll blog about four “conversations” that took place between customer and brand by means of PPC versus display, television, radio and other organic PR. [...]

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