Top 10 Resources – Search Engine Marketing
As 2010 is right around the corner, we thought it would be useful to provide our top 10 resources for Search Engine Marketing. In no particular order, this list’s goal is to provide our readers with sources that will help you develop strategies and tactics for your go-to-market planning. I’ve also listed a couple of [...]
Top 10 Resources – Social Media Strategy & Marketing
The pace of news about social media is quickening by the day, with more and more startups redefining the way we connect online, and an increasing number of brands and agencies that truly understand how to implement effective social media strategies. This top 10 list is a glimpse into what resources we use to get [...]
Top 10 Resources for Multichannel (aka Cross Channel) Analytics and Attribution
Since we’ve been keeping the pulse of what multichannel (or “cross channel,” depending on your take) analytics and attribution can do to drive business decisions for our clients, we thought it might be helpful, especially with 2010 around the corner, to provide a list of the top 10 case studies for multichannel marketing. We didn’t [...]
Multichannel Marketing: PPC vs TV, and PPC vs Radio
Following up on our last post, we’ll now apply the multichannel lens to our client’s pay-per-click (PPC) program across two offline channels: TV and Radio. Again, the purpose of this exercise was to convey the growing need for measuring marketing activities from a holistic, or multichannel, approach, especially considering the increasing use of mixed offline/online [...]
Seven Requirements for any Social Media Initiative (or Seven Reasons You’re Probably Not Ready for Social Media Marketing…Yet)
So your CEO is frustrated that you, savvy marketing director or vice president of a $250 million Corporation, haven’t yet launched the brand’s Facebook Page. After all, Competitor X and Household Brand Y are all over social media and the new “connected” age, and the CEO has given you a generous bump in next year’s [...]
