Multichannel Marketing: Analyzing the Impact of PPC & Display on One Another
As indicated in my last post, we analyzed four “conversations” between our client and their customers across several offline and online channels, notably: display ads; television; radio; and organic PR. We applied a multichannel “lens” by looking at these channels via pay-per-click (PPC) conversions. The purpose of our project was to further prove that no [...]
e-storm Selects Kenshoo as Search Engine Marketing Partner
San Francisco, CA — October 28, 2009 — KENSHOO Search campaign management platform capabilities will assist international agency’s expansion and its growing focus on strategy e-storm International, a leading online marketing strategy and services firm, today announced that it has selected Kenshoo Ltd. as a strategic technology provider for their search engine marketing division. e-storm [...]
Analyzing the Impact of Multichannel Marketing: A Case Study Told in Four Conversations
Check out this hypothetical marketing conversation with your customer: They hear about your service through a radio ad, or read about you in a local newspaper. They conduct an internal discovery meeting and then go online to further research your service via a search engine or direct-to-site entry. Finally after careful research and consideration (and [...]
Display advertising lifts sales offline by 9% – beating TV
Just stumbled upon yet another great article from MediaPost that articulates what every marketer (including ourselves) suspects, reads about, but is having a hard time measuring. Consumers who have been exposed to display ads are influenced in their purchasing decisions by display ads. comScore along with Dunnhumby USA collected data from safeway/kroger/ralphs-type cards from consumers [...]
Expanding the e-storm family; again
As part of our continued growth and expansion here at e-storm, we’ve been making some strategic hires in our San Francisco office. In February, we welcomed Kevin Ritchie to the family to head our client services team. Whether a result of his magical powers or his lucky charms, the agency has continued to grow in [...]
