What the (Apple) Tablet Means for Online Marketers
The Rapture Apple Tablet is nigh. This Wednesday, Apple is set to announce its latest status-symbol-cum-killer-device. And par for the course for Apple, no one – that is, no one outside of 1 Infinite Loop and a privileged cloister of vendors, publishers and tech heavy hitters – has any real idea what this fabled device [...]
Multichannel Marketing: Public Relations’ Impact on PPC
Over the past several weeks, we’ve been showcasing some of our findings from applying the multichannel lens to one of our client’s marketing programs. The objective of this multichannel analysis is determine the relational impact that various marketing programs (e.g. PPC, display, offline) have on each other, while also providing a holistic view of overall [...]
Four thoughts on Google’s upcoming UI
As reported by SearchEngineLand a few weeks back, Google Search is undergoing yet another user interface (UI) tweak. Apparently, Google VP Marissa Meyer compares the current Google search engine result pages (SERP) to jazz music, citing the lack of structure and rhythm (read: unpredictability) in both. But is the new UI more like a 4-4 [...]
