http://www.e-storm.com/2010/01/multichannel-marketing-public-relations-impact-on-ppc/ Strategy-driven online marketing & advertising Fri, 16 Jul 2010 19:20:19 +0000 hourly 1 http://www.e-storm.com/2010/01/multichannel-marketing-public-relations-impact-on-ppc/comment-page-1/#comment-2364 The 4 Cs of Akin Arikan “Multichannel Marketing” » e-storm international - Strategy-driven online marketing & advertising Tue, 23 Mar 2010 18:43:16 +0000 http://www.e-storm.com/?p=1066#comment-2364 [...] a Comment As an epilogue to our recent series on multichannel analytics (see posts 1, 2, 3 and 4), I decided to take another look at the seminal book on the topic by expert Akin Arikan, who penned [...] [...] a Comment As an epilogue to our recent series on multichannel analytics (see posts 1, 2, 3 and 4), I decided to take another look at the seminal book on the topic by expert Akin Arikan, who penned [...]

]]>