e-storm international Identified by B-to-B Magazine as one of the Top 150 Business-to-Business Agencies in America
Annual List Also Recognizes e-storm Among Top 50 Interactive Agencies March 25, 2010 – San Francisco (PRWEB) – e-storm international, a leading online marketing strategy and services firm, has been recognized as one of the country’s top 150 agencies servicing business-to-business brands by BtoB Magazine, the nation’s leading publication for business-to-business marketing strategists. e-storm also [...]
It’s 2010. So Why Are Search Marketers Still Using Unsophisticated Metrics?
It’s hard to believe how quickly time flies. Around this time last year, Omniture released a research report which stated that most online marketers were underutilizing advanced metrics to manage their search campaigns. It was a sobering report, indicating that many marketers choose to optimize their portfolios based on first-order metrics like cost-per-click (CPC) and [...]
We’re on a roll! e-storm named one of 2010′s Top B2B Agencies
Adding yet another feather in our cap, we’re pleased to announce that e-storm international has been selected as one of the Top B-to-B Agencies of 2010 (PDF link), an honor bestowed to us by BtoB Magazine, the leading publication covering business to business marketing. In that list, e-storm was among the top 49 interactive agencies [...]
The 4 Cs of Akin Arikan’s “Multichannel Marketing”
As an epilogue to our recent series on multichannel analytics (see posts 1, 2, 3 and 4), I decided to take another look at the seminal book on the topic by expert Akin Arikan, who penned “Multichannel Marketing: Metrics and Methods for On and Offline Success”. In our series, we had provided a multichannel analysis [...]
e-storm speaking at OMMA Global – San Francisco
I am pleased to announce that I will be speaking with an esteemed list of panelists on the subject that is dear to e-storm’s hearts – analytics. More precisely though, the panel is about “Marketers: Is the Metrics Meltdown Your Fault?”. Although analytics has been dear to our hearts here, it is clear that even [...]
