Realigning the Brand v. Direct Response Continuum
The typical consumer’s online purchase behavior has skyrocketed in complexity over the past few years. We can attribute this to an ever-growing number of online channels (e.g. microblogging, social networks, video, web apps, etc.) and in particular, an associated explosion of compelling and highly influential peer-generated content. The dramatically increased number of touchpoints and venues for [...]
Apple wants 50% mobile ad market by 2010? bullish, bullyish, bullsh*t, or all of the above?
Ending several weeks of subdued speculation, Apple finally announced the iPhone 4 at the annual WWDC last Monday. The device’s front-facing camera and higher resolution display serve as the two tentpoles in Apple’s pitch to drive consumers to make the iPhone 4 their next smartphone of choice. But what appealed most to us online marketers [...]
