Despite Continued Testing and Adoption, Online Display Units (Still) Need a Makeover
“Online ads will top $100 billion by 2015 while continuing to outpace traditional advertising revenue,” is the gist of one report issued last month by Magna Global, IPG’s Mediabrands’ global forecasting and analysis division. This sort of sentiment has been pretty common among online marketers over the past few years, with anecdotes such as “Marketers [...]
Yahoo! will cease to exist by July 2012 [Insert purple exclamation points here]
Yahoo!’s primary revenue channels are losing steam, and according to my calculations will be all but exhausted in a couple years. Yahoo! should make some bolder moves and major investments (while it still can) to become a publisher of record again. I’m not saying this because of some Nastradamian-based apocalyptic premonition, but because of the [...]
e-storm Summer 2010 update – changes in the air
There’s lots of great changes going on here at e-storm this summer. In addition to a few announcements coming down the pike, we’ve strategically expanded our service offerings and grown to the point we’re starting to feel the pinch. What used to be my office now houses ten e-storm team members. But not for long. [...]
