Social Commerce Potential in Asia
Back in April 2011, Forrester Research declared that the “ability of the social network to drive revenue for e-commerce businesses continues to remain elusive.” Indeed, Forrester has placed paid search as the most effective channel while social as among the weakest. Yet, when we identify user behavior and attitude on a global factor, we find great [...]
e-storm’s Mathew Guiver to speak at SMX Social Media Marketing conference
e-storm international’s (@estormintl) Paid Search Manager, Mathew Guiver (@MathewGuiver) will be participating in SMX Social Media Marketing panel “Boosting Business With Twitter Marketing” Monday, December 5 in Scottsdale, AZ. “In my presentation I am going to focus on paid advertising opportunities on Twitter: promoted accounts, tweets, and trends,” says Guiver. “In addition to providing an [...]
Should Brand & e-Commerce Report to the Same Person (CMO)?
I have had the pleasure to work with two large European conglomerates with world brands in the last three months. One question that came back to me a few times from CEOs of $100M to $5Billion companies was: “William do you think we should have people responsible for e-commerce and people responsible for brand report [...]
10+ Marketing Tips for your Google+ Brand or Business Page
Earlier today Google announced Google+ pages, which means businesses can finally join the G+ community! These pages, which are similar in essence to Facebook pages are designed for businesses, brands, organizations, and any other group that wants to join. Immediately after the announcement was made, the blogosphere went crazy. People have been asking about brands [...]
