Remarketing for dummies: 7 mistakes you must avoid on your next campaign
The concept of remarketing (also known as retargeting, and user behavior targeting) is simple. After a user visits your site they see your content ads on various sites until they eventually convert to a sale or purchase. For those of you not familiar with remarketing, essentially it works by storing a cookie in a users [...]
SMX-East welcomes e-storm’s Mathew Guiver to discuss future of Google+
e-storm’s Paid Search Manager Mathew Guiver is headed to New York in September to speak at this year’s SMX East conference. The SMX Selection Committee chose Mathew’s Advanced Track Pitch he submitted last month – What Every Paid Search Marketer Needs To Know About Google +1 – which was among the hundreds of pitches SMX [...]
Landing Page Optimization – Increasing Your Conversion Rates
I often consider landing pages the most important campaign materials of an effective paid search campaign. No matter how well optimized your campaign’s structure is in AdWords or adCenter, if you are sending traffic to a page that doesn’t get users to complete a desired action, then it will greatly inhibit the success of your [...]
