e-storm’s Paid Search Manager Mathew Guiver is headed to New York in September to speak at this year’s SMX East conference.
The SMX Selection Committee chose Mathew’s Advanced Track Pitch he submitted last month – What Every Paid Search Marketer Needs To Know About Google +1 – which was among the hundreds of pitches SMX received.
The +1 panel is scheduled Tuesday, September 13 at 10:45 a.m.
e-storm's Mathew Guiver
Mathew’s Thoughts on Attending SMX-East
I am excited to take part in SMX East. Not only do I love New York, but I am looking forward to sharing my thoughts on Google +1, and representing e-storm international at the conference.
I try to stay one step ahead of other marketers. I like to think about what’s next in online marketing.
As John F. Kennedy famously said ‘those who look only to the past or present are certain to miss the future.’
That is why the focus of my presentation will take a look at the future affects of Google +1 on paid search advertising. Right now, we only know that +1 votes have only shown to increase click through rates, big deal right?
Well, if you step back and think of all the potential implications of +1 on paid search, then it is pretty exciting to imagine how social communities now have the potential to revolutionize pay per click advertising.
About The Panel
Google’s new “+1″ experiment allows searchers to publicly show what they like, agree with, or recommend on the web.
And not just for algorithmic search results, but for ads as well. Google is using +1 results to make results more personalized for individuals – but Matt Cutts also said “we’ll look at it as a potential signal to improve search quality as well.”
How will +1?s affect things like Quality Score or CPCs? Is this the next step forward in retargeting for ads? Come hear our panelists take a deep dive into the new program.
The panel will be moderated by Matt Van Wagner, President, Find Me Faster and other speakers include Joshua Dreller, Director, Media Technology & Analytics, Fuor Digital and Benjamin Vigneron, Director, Analytics & Automation, eSearchVision.
More about SMX East
Conference Info: http://searchmarketingexpo.com/east
Conference Speakers: http://searchmarketingexpo.com/east/2011/speakers
About the author
Lisa Loeffler is a Social Media Senior Strategist for e-storm international. Lisa specializes in social media audits, strategy, training, as well as community management for e-storm clients. Her interests include: (of course) social media, traveling for great food spots and connecting with international friends. Connect with Lisa on Twitter at @LisaMLoeffler
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