Tag Management Systems: Not Just for the Marketing Team Anymore!
There have been many reports out there regarding Tag Management Systems as a solution to the pixel pollution problem and I, for one, am completely onboard. Having dealt with implementation and tag audits on both sides of the use-case, it’s very clear that a tag management system is the way to go. It makes the [...]
Sent to the Principal’s Office: Disruptive Technology and the Education Industry
I attended Google’s Think Education event yesterday in NYC to learn the latest on current trends and essential strategies within the Education industry. The consistent theme of the event was the effects of technology and specifically the Internet on how people learn today. Illustrations of this theme extended from today’s toddlers walking up to the [...]
3 Easy to Implement Conversion Tips to Increase Your Sales or Sales Leads
A popular topic we hear from clients is “What changes can we make to our website that move the needle and won’t bottleneck our development team for weeks?”. There are endless options, but for this post we’ll focus specifically on how to get more engagement and conversions from your site while staying in the limitations [...]
2012: Focusing in on our Digital Future
Last week I listened to a very interesting comScore webinar on the 2012 “U.S. Digital Future in Focus,” which discussed the “Trends Every Marketer Needs to Know.” These types of webinars are usually pretty hit or miss, but I found this presentation to be an insightful look into what 2012 holds for digital media. Here [...]
