Why is the Google Privacy Policy So Bad?
I’m sure all of you have heard by now, but in case you haven’t, come 01 March 2012, Google’s privacy policy will change. Basically, if you’re logged into your Google account, any service you use will track universally across any Google service – Gmail, Search, YouTube, etc… From the point of view as a marketer [...]
How Display Advertising Can Boost Your Online Marketing Campaign
In my recent posts I have written quite a bit about how to refine your Display advertising media tactics including how to reach your target audience through various Display targeting or what IAB approved Display units are most efficient for what objective. Even though it is already 2012 and the latest research shows that over [...]
Top 5 Rules of Client Engagement for Account Managers
It’s Valentine’s Day, and the eternal question about relationship building skills and communication comes to mind. When we go to work every day, hopefully our focus on relationships extends onto our clients. Do we have what it takes to groom and nurture our relationship with our client? As seasoned account managers, we know that [...]
