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Apriso

Trying to Jump From Good to Great

 Apriso

Tell any company that they’ll experience unprecedented growth and you’ll see a happy CEO. But in corporate America good is never quite good enough, which was the situation for Apriso, a world leader in enterprise-level manufacturing software.

Apriso was founded in 1992 and had grown fast. They now operate in 11 countries and work with global industry leaders such as General Motors, Honeywell, Microsoft, Merck, and Matsushita Avionics Systems. But despite their rapid ascension, they hadn’t been able to gain any Fortune 500 clients.

Getting into the Fortune 500

It’s not easy to generate leads from Fortune 500 companies. After all, everyone wants business from big enterprises. That’s where our expertise came in. We found appropriate media venues for an interactive marketing campaign, targeted at the caliber of companies that had been eluding Apriso’s own marketing efforts. Couple that with the appropriate offers we developed, and the number of leads surpassed even our expectations.

More importantly, exceeded Apriso’s expectations. Robert Jurkowski, COO of Apriso says: "Thanks to e-Storm, we were able to get more than double the response rates of previous campaigns. They have also helped us understand inherent advantages of using online marketing as a strong channel for our sales and marketing goals."

Apriso counted on e-Storm for:
  • Direct Interactive Marketing
  • Offer Consulting
  • Interactive Advertising
  • Copywriting & Creative Development
  • Analytics