our work / case studies

National University

Adding Fire to the Online Learning Revolution

 National University

There has been a shift in the perception of getting a college degree online. Before it was something you only heard about. These days, online learning is almost as common as commencement speeches in June.

National University (NU) is at the forefront of this learning revolution, and is now the second-largest private nonprofit university in California. Yet because NU offers more than 60 undergraduate and graduate degrees and certificate programs, they needed an online marketing partner that could increase their overall admission rate.

Increasing Admissions by More Than 1000%

In 2001, NU chose e-Storm to help them develop a comprehensive interactive marketing strategy. As one of our many ongoing clients, we develop messaging and creative, perform market research, and track and test every single initiative. With our interactive marketing expertise and suggestions, we’ve increased NU’s online admissions by more than 1000%.

No wonder why National University comes to us again and again. “Since 2000, e-Storm has been a strong partner of ours for online marketing”, says Nathalie Gordon, Director of Media and Markets. “We have enjoyed e-Storm’s ability to provide insights and guidance into the world of online marketing."

Those insights and guidance have delivered the following results thus far:

  • A new standard for NU’s interactive marketing measurements, specifically with enrollee conversion tracking and optimization.
  • Worldwide interactive marketing campaigns in Asia and Europe
  • Admissions coming as a result of interactive marketing increased by more than 1000% since 2004.
  • With the same budget spent offline and online, online contributes from 60% to 97% of all enrollees.
  • Interactive marketing now contributes approximately 50-60% of all NU leads.
National University counted on e-Storm for:
  • Search Engine Optimization: management of a 12-month campaign.
  • Short term and long term campaigns, which promote degrees and the university as a whole, using e-mail, newsletters, cost per click, site sponsorships, banners and much more.
  • Primary research for finding media outlets below the radar screen of their competitors.
  • A to Z campaign creation/management from media planning, placement, copywriting, creative and landing page development, campaign analysis, and ongoing Multi-channel analytics.