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National University - PPC

The Evolution of Online University Marketing

 National University - PPC

e-Storm understands that interactive marketing campaigns must evolve. What worked yesterday must change for today. Marketing tactics must adapt to shifts in both consumer and user behavior.

It's this philosophy that we employed with National University (NU), one of our ongoing clients. As the second-largest private nonprofit university in California, it was critical for NU to continually adapt to changes in the online academic landscape.

Managing NU's Pay Per Click Campaigns

We originally partnered with NU in 2001, helping them to develop profitable interactive marketing strategies. Recognizing a need to adjust the overall approach, we soon took over the management of NU's Search Engine Marketing Pay Per Click (PPC) campaigns. Since that time, we've maximized the return on their cost-per-click budget, and increased impressions, click-though rates, and leads/enrollees.

National University - PPC counted on e-Storm for:
  • Increased impressions by 31%
  • Increased clicks by 61%
  • Increased click-through rates by 18%
  • Lowered the average cost-per-click by 28%
  • Lowered the average position by 11%