e-storm Bloggers

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Lisa Jimenez

Lisa was a former director at e-storm International who contributed regularly to e-storm’s blog. A little information on Lisa: Lisa was heading up global new business initiatives for e-storm international. She has over 20 years experience as a sales and marketing executive, with extensive knowledge of B2B and B2C lead generation and online marketing including the content syndication and video space. Lisa started her career with an advertising agency in 1988 working in the high-tech sector with products in aerospace engineering and design, cleanroom and semiconductor manufacturing and electronic components. She moved to the client side in 1991. She has led sales and marketing teams in retail banking, travel and leisure, software, publishing, healthcare and content syndication. Notable achievements in her career include (with her team): launching California’s first online banking project, becoming American Express Platinum’s first golf travel supplier, developing the first SaaS product for searchable electronic content for the publishing industry and most recently launching a video portal for B2B lead generation. Prior to joining, Lisa was a client of e-Storm for more than 5 years while leading product marketing for Fair Isaac’s Enterprise Decision Management team.