e-storm Bloggers

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Lori Matthews

Lori Matthews was a former account director at e-storm International who contributed regularly to e-storm’s blog. A little information on Lori Matthews: Senior marketer with over 15 years experience building brands for large and small companies. 12 years of brand strategy, media planning and direct marketing In-depth understanding of both consumer and B-to-B marketing Solid knowledge of Internet marketing (including web sites, email marketing, banner advertising, social media and paid search) Project management across multiple marketing disciplines Traditional experience including TV/DRTV, radio, print, direct mail, grassroots/community outreach, events/trade shows, in-store collateral, seasonal/promotional marketing Key engagements have included Del Monte, ABC Family, Intel, Intuit, Levi's, Mattel, Toyota, Mercedes-Benz, Autodesk, Adobe and Infineon