Comments on: B2B - Lead Follow-up - What a concept! http://www.e-storm.com/blog/2008/03/b2b-lead-follow-up-what-a-concept/ Making sense out of online advertising, search engine marketing, word of mouth marketing since 1998 Tue, 06 Jan 2009 05:11:59 +0000 http://wordpress.org/?v=2.3.3 By: Bill Rice http://www.e-storm.com/blog/2008/03/b2b-lead-follow-up-what-a-concept/#comment-336 Bill Rice Thu, 13 Mar 2008 18:35:29 +0000 http://www.e-storm.com/blog/2008/03/b2b-lead-follow-up-what-a-concept/#comment-336 You are so on target Lisa. It was this precise sentiment that led me to post "Finding the Right Lead Provider Starts with You" today. It is critical in my opinion to that you, your sales team, and your organization are designed and in the frame of mind for follow-up. Persistence wins deals regardless of your industry. Letting leads sit around for a couple of days without follow-up or a couple of weeks without a second call shouldn't lead you to wonder--Why did I lose that deal? You are so on target Lisa. It was this precise sentiment that led me to post “Finding the Right Lead Provider Starts with You” today. It is critical in my opinion to that you, your sales team, and your organization are designed and in the frame of mind for follow-up.

Persistence wins deals regardless of your industry. Letting leads sit around for a couple of days without follow-up or a couple of weeks without a second call shouldn’t lead you to wonder–Why did I lose that deal?

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