I’m sure most of you know what a blogger does, but do you really know who they are? Do you have visions of someone hunched over a PC 24/7? In our industry, we know who they are, and The Center for Media Research has also confirmed facts about bloggers. You may be surprised at what has been revealed.
Here are some top-line findings, in case anyone asks you about who’s blogging these days:
- Over 53% are male
- 44.7% are married
- Average age is 37.6 years old
- 69.7% are Caucasian
- HHI $55.8K
Bloggers are very tuned in to technology and use it regularly, which is not surprising. They own and use the following:
- 93% have cellphones
- 75.3% use some sort of IM
- 72.2% download video or TV content
- 66.9% are into video games
- 65.5% text message
The logical conclusion: another diverse group not to be placed in one bucket. Marketers who approach bloggers need to know that one size does not fit all, and each blogger needs to have his or her own personalized introduction to what you and your company do.
Tags: center for media research, demographics, psychographic, Trends
