While at Ad:Tech, we got some video footage from attendees and vendors to get a feel for what participants were looking for at San Francisco event hosted at the Moscone

For this series entitled “The Vibe” we engaged participants with a few questions about their background and their intentions at Ad:Tech to assess the current pulse of our industry. Videos include footage from both seasoned players as well as newcomers such as Gevirtz Media.

Here are some folks we interviewed:

- Megan Ross Farrell & Clay Moore - Jive Software
- Blair Swedeen & Jessica Jurva - Placecast
- Yael Yekutiel - TraffIQ
- Brad Thompson - Advertising.com
- Carnet Williams - SproutBuilder.com
- Michael Bender - Prospectiv
- Shane Graper - CPA Empire
- Harrison Gevirtz - Gevirtz Media
- Gen McGlothlin - Internet Old Timers Foundation
- Ad-o-Tube
- Graham Gochneaur - Clickbooth
- Nadja Blagojevic - PageOne PR
- Chris Graham - Syntryx

Here’s a sample of for your enjoyment:

For the rest please visit our channel here.

I’m sure most of you know what a blogger does, but do you really know who they are? Do you have visions of someone hunched over a PC 24/7? In our industry, we know who they are, and The Center for Media Research has also confirmed facts about bloggers. You may be surprised at what has been revealed.

Here are some top-line findings, in case anyone asks you about who’s blogging these days:

• Over 53% are male
• 44.7% are married
• Average age is 37.6 years old
• 69.7% are Caucasian
• HHI $55.8K

Bloggers are very tuned in to technology and use it regularly, which is not surprising. They own and use the following:

• 93% have cellphones
• 75.3% use some sort of IM
• 72.2% download video or TV content
• 66.9% are into video games
• 65.5% text message

The logical conclusion: another diverse group not to be placed in one bucket. Marketers who approach bloggers need to know that one size does not fit all, and each blogger needs to have his or her own personalized introduction to what you and your company do.

Yesterday was our Lunch 2.0 event in the our office’s sunny patio in San Francisco. We were blessed with great weather and all around awesome people that stopped by even as MacWorld was still going on.We had a boat load of Sushi, which proved so popular we ordered “emergency” shipments to keep everyone happy.Here’s the photos from event: e-Storm’s Flickr Set Steve Rhodes Flickr Set (he was nice enough to share his Lunch 2.0 photos on the web) Thank you everyone for attending and for taking the time for having lunch and talking to us. And if you wanna check out what we do, besides provide awesome sushi on a sunny rooftop, check out what services we provide as an interactive marketing agency.

And of course, one more photo of our friend Pleo (oh, and that’s JT holding him by the way. He’s a friend too):

More after the Jump…

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