e-Storm sponsors Schwaggin Wagon - an LA to SF wagon to collect schwaggs from Web 2.0 participants to donate to InnerKids Foundation.

Here is the scoop and why we decided to sponsor this adventure:

The Schwaggin’ Wagon will be making its debut in SF at the 2008 Web 2.0 Expo. Look for the interview on NPR’s FutureTense with John Gordon. Likely airing Wednesday. Check local listings.
http://www.publicradio.org/columns/futuretense/
Or simply see below — the audio is now posted on our website.

Its purpose?
To collect unwanted Schwag from conference-goers and the companies themselves, so that ultimately, it falls in the hands of those who need it most - the kids - http://www.innerkids.org

Starting Wednesday, the tricked-out Schwaggin’ will be taking donations outside the Moscone convention center and various 2.0 parties throughout this week. Proud Schwaggin’ creators Michael Liskin, David Preciado, and Marjorie Kase along with master implementer Andy Sternberg, Blog 101 book superstar Kyra Reed, and general counsel Daniel Hartman encourage you to give as much as you can and party like rockstars in the process.

Want to know more?

http://www.schwagginwagon.com/
http://twitter.com/schwaggin
http://www.flickr.com/groups/schwagginwagon/