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Flick Software

Exploring for New Profits in Ancient Places

 Flick Software

Most of us probably don't see much business potential in the museum market. We go to museums to learn and discover, to be inspired and enriched.

Flick Software had other motivations. A Canadian software company, Flick Software specializes in custom application development for the mobile PDA market. They released their flagship product, Mobile Interactive Guide, which enhanced the visitor experience for the Canadian Museum of Civilization. Flick wanted to explore similar opportunities with U.S Museums, but didn't know if there was a market demand.

From Vague Idea to Clear Go-to Marketing Strategy

At the time, there was little or no available data about business opportunities in the museum market. Accordingly, there was a serious challenge - we had to engage large museums across the U.S to assess their interest in adopting wireless solutions.

After a thorough market assessment and a survey of 37 museums, six indicated a willingness to explore solutions similar to Flick's Mobile Interactive Guide. Encouraged by this research data, Flick was able to develop a more focused business plan and go-to-market strategy in the U.S.

Flick has since been able to increase its customer base for the Mobile Interactive Guide in the museum sector, with additional customer trials throughout Canada and U.S.

Flick Software counted on e-Storm for:
  • Market Assessment
  • Market Sizing and Segmentation
  • Competitive Analysis
  • SWOT Analysis
  • Go-to-Market Strategy
  • Lead Generation

 

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