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TenXc

A Start-Up Looking for an Advocate

 TenXc

Imagine this: You run a start-up and are preparing for an up-coming product launch. Trouble is, you need validation from industry experts, a group that's almost impossible to reach. A personal referral would work, but you don't have one of those, either. With the time and money invested in the start-up, you need help - and fast.

This was the situation for TenXc Wireless, a VC-funded startup that had developed Smart Antenna technology that boosts signal performance for Telecom service providers. But if they didn't reach Tier 1 telecom companies in the U.S and Latin America, the whole plan may not have materialized.

Connecting With Key Influencers

They say it's not what you know but who you know, and the cliche certainly came through in this case. Leveraging our extensive network of telecom and wireless consultants, we personally connected TenXc with nine key decision-makers and influencers among Tier 1 firms. And through primary research, we collected vital information about spectral efficiency issues and future buying decisions. As such, TenXc refined their value proposition and created more appeal in both the U.S and Latin telecom markets.

TenXc has since expanded its sales and marketing team in these markets, keeping the company on target with its growth strategy and product roadmap.

TenXc counted on e-Storm for:
  • Market Assessment
  • Market Sizing and Segmentation
  • Competitive Analysis
  • SWOT Analysis
  • Go-to-Market Strategy

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