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Subscribe to Top Strategies for Marketing and Selling in the United States.

Your 'Top Ten Strategies for Marketing and Selling in the United States' report will be delivered to your email inbox each month. Find out how to overcome these top 10 mistakes made by Canadian technology companies:

1. Assuming U.S. buyers are the same as Canadian buyers.
2. Expecting that a broad-brush marketing message will work across the entire U.S.
3. Consulting your peers for market intelligence.
4. Using regional references in your press materials.
5. Waving the Canadian flag every chance you get.
6. Expecting that U.S. sales agents have time to qualify leads for you.
7. Assuming that quarterly visits to the U.S. are enough to be taken seriously.
8. Promoting the U.S. / Canada exchange rate as a unique selling proposition.
9. Referring to Canadian technology centres as Silicon Valley North.
10. Schmoozing 'Canadian-style'

 

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