Integrated Campaigns Worth Overcoming Hurdles
Image via CrunchBase
Just read an interesting article that is dear to my heart – integrated campaigns.
I am still shocked to see that there are such resistance and frankly ignorance on the part of some marketers in corporations and agencies about the benefit of multi-channel/integrated marketing.
In this article by Jon Lafayette 0f TV Week, he mentions:
An [...]
Who’s that Blogger? Do you know his/her demographic; psychographic make up?
I’m sure most of you know what a blogger does, but do you really know who they are? Do you have visions of someone hunched over a PC 24/7? In our industry, we know who they are, and The Center for Media Research has also confirmed facts about bloggers. You may be surprised at what [...]
What’s on the mind of the typical 30-something female?
She’s more complex than you might think, according to Advertising Age. She is probably married, educated, environmentally conscious, works full time, sleep deprived and short on time. And that’s just the tip of the iceberg.
Marie Claire magazine surveyed 1,800 women ranging in age from 24 to 49 (with a concentration on those in their [...]