Integrated Campaigns Worth Overcoming Hurdles
Image via CrunchBase Just read an interesting article that is dear to my heart – integrated campaigns. I am still shocked to see that there are such resistance and frankly ignorance on the part of some marketers in corporations and agencies about the benefit of multi-channel/integrated marketing. In this article by Jon Lafayette 0f TV [...]
What’s on the mind of the typical 30-something female?
She’s more complex than you might think, according to Advertising Age. She is probably married, educated, environmentally conscious, works full time, sleep deprived and short on time. And that’s just the tip of the iceberg. Marie Claire magazine surveyed 1,800 women ranging in age from 24 to 49 (with a concentration on those in their [...]
Women surpass men, again….;-)
Interestingly enough, women are surpassing men on the Internet these days, according to eMarketer. And teen girls are leading the pack. It is suggested that females will outnumber males on the Internet by more than 8 million in 2012. This year, females will make up 51.8% of all online users. In all honesty, I expected [...]
