Women surpass men, again….;-)
Interestingly enough, women are surpassing men on the Internet these days, according to eMarketer. And teen girls are leading the pack. It is suggested that females will outnumber males on the Internet by more than 8 million in 2012. This year, females will make up 51.8% of all online users.
In all honesty, I expected [...]
Yet another opinion on when to send an outgoing email
Yes, I realize this topic has been beaten to death countless times. But there’s always a new opinion and I just came across another one from the Marketing Sherpa.
The long and the short of it, of course, is that marketers need to rely on their own tests to determine the best time to send something [...]
Cyber Monday — will you be negatively affected by employees shopping online?
According to a job placement firm out of Chicago, Challenger Gray & Christmas (interesting name given the time of year), employers could lose a total of $488 million in productivity today. This estimate is based on 68.6 million employees spending 12 minutes at work buying holiday gifts online.
Thankfully, this consulting firm is not completely anti-consumerism, [...]