Whose truth is the true truth?
Last week I attended the webinar entitled “Improve Lead Generation and Clean up your Pipeline” sponsored by NetProspex. Oh where do I start…
Really, when are sales people going to stop whining about how the gap between them and marketing is so huge yet do everything in their power to make sure it stays that [...]
Blind e-mail prospecting…BIG MISTAKE!
Just a quick rant about prospecting blindly via e-mail. Why? I received one of the worst email solicitations in my career, just today. I would love to mention the sales rep and the company but alas…I’ll just use them as an example of what not to do. Oh, and can I [...]
B2B – Lead Follow-up – What a concept!
Recently, I’ve seen much more talk about lead follow-up than lead generation. Where have y’all been??? For years I’ve been shocked at the fact that marketers have concerned themselves with generating leads yet couldn’t care less about where the leads go. What a waste of money and time! Most marketers admit that once the lead [...]