B2B

Whose truth is the true truth?

Last week I attended the webinar entitled “Improve Lead Generation and Clean up your Pipeline” sponsored by NetProspex. Oh where do I start… Really, when are sales people going to stop whining about how the gap between them and marketing is so huge yet do everything in their power to make sure it stays that [...]

|

Blind e-mail prospecting…BIG MISTAKE!

Just a quick rant about prospecting blindly via e-mail. Why? I received one of the worst email solicitations in my career, just today. I would love to mention the sales rep and the company but alas…I’ll just use them as an example of what not to do. Oh, and can I say, “Why in the [...]

|

B2B – Lead Follow-up – What a concept!

Recently, I’ve seen much more talk about lead follow-up than lead generation. Where have y’all been??? For years I’ve been shocked at the fact that marketers have concerned themselves with generating leads yet couldn’t care less about where the leads go. What a waste of money and time! Most marketers admit that once the lead [...]

|

Program helps local startup land U.S. deals

By Ottawa Business Journal Staff Wed, Dec 8, 2004 1:00 PM EST Ottawa — December 8, 2004 — When bitHeads Inc.’s Ted Burnett joined a trade mission to California earlier this year, he hoped to discover a way to kickstart his sales efforts in Silicon Valley. While the vice-president of business development made some inroads [...]

|

About e-storm

e-storm International is an interactive marketing and advertising agency that delivers the best possible experience for the consumer. With a focus on Strategy, Marketing Research, Custom Training and Implementation Services (Interactive Advertising, SEO, SEM, Social Media Marketing), we provide smart thinking and smart strategies to more than 100 organizations. It's in-depth research and seasoned experience,....
> More

e-storm on Twitter