Should Brand & e-Commerce Report to the Same Person (CMO)?
I have had the pleasure to work with two large European conglomerates with world brands in the last three months. One question that came back to me a few times from CEOs of $100M to $5Billion companies was: “William do you think we should have people responsible for e-commerce and people responsible for brand report [...]
What the (Apple) Tablet Means for Online Marketers
The Rapture Apple Tablet is nigh. This Wednesday, Apple is set to announce its latest status-symbol-cum-killer-device. And par for the course for Apple, no one – that is, no one outside of 1 Infinite Loop and a privileged cloister of vendors, publishers and tech heavy hitters – has any real idea what this fabled device [...]
Women surpass men, again….;-)
Interestingly enough, women are surpassing men on the Internet these days, according to eMarketer. And teen girls are leading the pack. It is suggested that females will outnumber males on the Internet by more than 8 million in 2012. This year, females will make up 51.8% of all online users. In all honesty, I expected [...]
Pleo Community Comes to Life Online Thanks to e-storm
San Francisco – USA — October 4, 2007 — Revolutionary Robotic Technology Transforms Dinosaur Into Life Form Pleo Community Comes to Life Online thanks to e-storm SAN FRANCISCO, Oct. 4, 2007 — e-storm International, a fast growing digital advertising agency has been selected by UGOBEtm to build its online community, PleoWorld.com. “Pleotm, the new robotic [...]
