Strategy-driven online marketing & advertising

Case Study

Analyzing the Impact of Multichannel Marketing: A Case Study Told in Four Conversations

Written by Antony Ho on September 29, 2009 — 3 Comments

Check out this hypothetical marketing conversation with your customer: They hear about your service through a radio ad, or read about you in a local newspaper. They conduct an internal discovery meeting and then go online to further research your service via a search engine or direct-to-site entry. Finally after careful research and [...]

Also posted in Lead Generation, Multi-Channel Analytics

RE: “Comcast is watching us”

Written by William Gaultier on July 26, 2008 — Leave a Comment

I have been reading about Comcast and their great initiatives through Twitter and the latest article in NYTimes when it comes to responding to customer complaints on blogs and social networks, and am VERY happy to see that they are putting the efforts towards monitoring positive and negative word of mouth.
I must say, I was [...]

Also posted in Methodology, Multi-Channel Analytics, Social Media Marketing | Tagged , , , , ,

About e-storm

e-storm International is an interactive marketing and advertising agency that delivers the best possible experience for the consumer. With a focus on Strategy, Marketing Research, Custom Training and Implementation Services (Interactive Advertising, SEO, SEM, Social Media Marketing), we provide smart thinking and smart strategies to more than 100 organizations. It's in-depth research and seasoned experience,....
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