Engagement Optimization 101 – There’s a Light at The End of The Funnel
I’m sure a lot of companies and SEM managers out there have faced these similar situations with their search marketing campaigns:
You’ve upped your bids and maxed out your daily budget caps
You’re seeing high click through rates for your keywords and ad copy
Your analytics dashboard is reporting more than 75% bounce rate
Your conversions are [...]
Online marketing expert from e-storm International to continue teaching at American University of Paris.
Executives continue to benefit from best of practices from the US.
Paris, France & San Francisco, USA — March 15, 2005 — Interactive marketing agency e-storm International announced today that it would continue teaching online marketing at the American University of Paris. For the past two years, Patricia McClelland, Regional Manager of e-storm International (Europe) has [...]