3 Proven Twitter Marketing Tips for Businesses
Most people who are involved personally or professionally online have heard about Twitter, the universally popular microblogging service, and understand the different ways to tweet and share information. There are countless blogs, tutorials and tips on how to use the service. However, when it comes to successfully sharing and using Twitter for business marketing – [...]
Should Brand & e-Commerce Report to the Same Person (CMO)?
I have had the pleasure to work with two large European conglomerates with world brands in the last three months. One question that came back to me a few times from CEOs of $100M to $5Billion companies was: “William do you think we should have people responsible for e-commerce and people responsible for brand report [...]
We’re on a roll! e-storm named one of 2010′s Top B2B Agencies
Adding yet another feather in our cap, we’re pleased to announce that e-storm international has been selected as one of the Top B-to-B Agencies of 2010 (PDF link), an honor bestowed to us by BtoB Magazine, the leading publication covering business to business marketing. In that list, e-storm was among the top 49 interactive agencies [...]
What the (Apple) Tablet Means for Online Marketers
The Rapture Apple Tablet is nigh. This Wednesday, Apple is set to announce its latest status-symbol-cum-killer-device. And par for the course for Apple, no one – that is, no one outside of 1 Infinite Loop and a privileged cloister of vendors, publishers and tech heavy hitters – has any real idea what this fabled device [...]
Analyzing the Impact of Multichannel Marketing: A Case Study Told in Four Conversations
Check out this hypothetical marketing conversation with your customer: They hear about your service through a radio ad, or read about you in a local newspaper. They conduct an internal discovery meeting and then go online to further research your service via a search engine or direct-to-site entry. Finally after careful research and consideration (and [...]
