Analyzing the Impact of Multichannel Marketing: A Case Study Told in Four Conversations
Check out this hypothetical marketing conversation with your customer: They hear about your service through a radio ad, or read about you in a local newspaper. They conduct an internal discovery meeting and then go online to further research your service via a search engine or direct-to-site entry. Finally after careful research and consideration (and [...]
Engagement Optimization 101 – There’s a Light at The End of The Funnel
I’m sure a lot of companies and SEM managers out there have faced these similar situations with their search marketing campaigns: You’ve upped your bids and maxed out your daily budget caps You’re seeing high click through rates for your keywords and ad copy Your analytics dashboard is reporting more than 75% bounce rate Your [...]
Social Media Buyer’s Guide – We want your help
There has been a lot of talks about what experts, self proclaimed ones, technology and solutions providers can deliver in terms of social media – but we felt that organizations were under represented and would benefit from a “buyer’s guide” rather than a “sellers guide”. I am pleased to announce that AdHocNium and Social Media [...]
Whose truth is the true truth?
Last week I attended the webinar entitled “Improve Lead Generation and Clean up your Pipeline” sponsored by NetProspex. Oh where do I start… Really, when are sales people going to stop whining about how the gap between them and marketing is so huge yet do everything in their power to make sure it stays that [...]
