Engagement Optimization 101 – There’s a Light at The End of The Funnel
I’m sure a lot of companies and SEM managers out there have faced these similar situations with their search marketing campaigns: You’ve upped your bids and maxed out your daily budget caps You’re seeing high click through rates for your keywords and ad copy Your analytics dashboard is reporting more than 75% bounce rate Your [...]
Most Admired Companies for Social Media
Our birds of a feather session last night at Marriott as part of Web 2.0 Expo was great and met a few social media consultants and representatives from Microsoft, and Follett. We provided the attendants a quick sneak peak into the findings and had great discussions on social media issues/challenges and opportunities that are faced [...]
Social Media Buyer’s Guide – Podcasts, survey research
As most of our readers know, e-storm has been involved in Social Media for a long time! We were doing “guerilla marketing” from 1998 to about 2006-2007, by participating (that meant listening and conversing) in “newsgroups” (yes we are dating ourselves) and bulletin boards for companies like Shogakukan (Japan’s 3rd Largest publisher), Ebates.com, Sutter Home [...]
Twitter IS the ultimate networking tool
Today I participated in #SN4BN. What is this? It is a hash mark for the number one trend on Twitter today. What does it stand for? Social Networking for Business Woman and it was created by Lesley Johnston. Lesley started this group on Facebook and it has become a huge success. Today’s event was one [...]
Intuit’s Leaked Letter to Mint.com: A Lesson in Social Media Reputation Management
Leaking of Intuit’s Letter to Mint.com and the Fallout This morning, word spread quickly of a legal letter from Intuit asking Mint.com (rival of Intuit’s Quicken) to clarify how they count the number of user they have, declaring that: “While we do not wish to suggest that Mint.com is engaging in false advertising, the substantial [...]
