The State of Mobile in the Smartphone Arena
If you’re reading this now you’ll have to agree the mobile landscape just continues to explode – and it seems to be the most vibrant, fastest growing industry this century. I often think how lucky we are to witness these exciting early stages of figuring out the new mobile business strategies, standards, regulation and market [...]
Mobile’s Hot: But Don’t Do Mobile for Mobile’s Sake
Recently I attended several Mobile Marketing sessions at eMetrics San Francisco. I’m continuously blown away by the speed of Mobile and wanted to hear what some of the Mobile experts are saying besides “Mobile is hot.” Though I sat in on interesting discussions about “Mobile Apps Marketing Metrics” or “Best Practices in Optimizing for the [...]
Technologies are no longer the great disruptors; the consumer is. (Part 2: Mobile)
Contributions from: Ivana Petraskova This post continues our discussion on Technologies are no longer the great disruptors; the consumer is (Part I) sharing insight and discussion around OMMA Global West San Francisco 2011. This year’s conference was divided into the hottest, buzzing sectors such as mobile, social, video, display and direct marketing. In Part II [...]
Apple wants 50% mobile ad market by 2010? bullish, bullyish, bullsh*t, or all of the above?
Ending several weeks of subdued speculation, Apple finally announced the iPhone 4 at the annual WWDC last Monday. The device’s front-facing camera and higher resolution display serve as the two tentpoles in Apple’s pitch to drive consumers to make the iPhone 4 their next smartphone of choice. But what appealed most to us online marketers [...]
