Integrated Campaigns Worth Overcoming Hurdles
Image via CrunchBase Just read an interesting article that is dear to my heart – integrated campaigns. I am still shocked to see that there are such resistance and frankly ignorance on the part of some marketers in corporations and agencies about the benefit of multi-channel/integrated marketing. In this article by Jon Lafayette 0f TV [...]
RE: “Comcast is watching us”
I have been reading about Comcast and their great initiatives through Twitter and the latest article in NYTimes when it comes to responding to customer complaints on blogs and social networks, and am VERY happy to see that they are putting the efforts towards monitoring positive and negative word of mouth. I must say, I [...]
e-storm Mention in WSJ – Counting More Than Clicks
Wall Street Journal — October 24, 2007 — By EMILY STEEL, Wall Street Journal As online advertising matures, so does the job of measuring results When marketers first started advertising on the Internet about a dozen years ago, the Web was heralded as the Holy Grail of efficient marketing. Unlike television commercials or print ads, [...]
More than clicks
I had the honor to be interviewed by Wall Street Journal a few weeks back, thanks to our long time partner Blackfoot Inc (now a MediaBank division). The article and the subject of “going beyond clicks” when measuring marketing effectiveness is definitely close to my heart. I have been a marketer for 19 years now, [...]
Vayama embraces New Media, Hires e-storm
San Francisco, USA — August 9, 2007 — Vayama, the site for international travel, embraces New Media, Hires e-storm for the Job Digital Advertising is Fast Replacing Traditional Media San Francisco, California, USA, August 09, 2007 – e-storm International, a fast growing digital advertising agency has been selected by Vayama.com to spearhead their digital advertising [...]
